10 Best AI Sales Tools in 2024 to Win More Business

Artificial intelligence (AI) is the latest addition to the sales landscape, and it is likely the most transformative technology the field—and the world—has seen in a long time.

Artificial intelligence can be a huge asset to a sales team when harnessed and leveraged properly. AI sales tools have the ability to collect, process, analyze, and offer insight from massive datasets and can provide valuable feedback about everything from buyer preferences to personalizing interactions to automating repetitive, time-wasting tasks. 

The benefits of AI are numerous and continue to become more impressive and exciting every day. Sales AI tools help sales teams optimize their processes, improve sales performance, and boost sales conversion rates and revenue generation. 

Some tech tools come and go, but it’s safe to say that AI sales tools are here to stay. And teams that realize this quickly will reap the benefits; according to Harvard Business Review, AI sales tools led to a 50% increase in leads and saved organizations 40-60% in overall costs. 

But choosing the right platform is crucial to its success within your organization and its potential to improve your team’s performance. The sales AI tools you choose need to be adopted and aligned with your specific business needs and goals. 

In this article, we’ll go over everything you need to know about the top AI sales tools for 2024: 

1. Yesware
2. Vendasta
3. Zoho CRM
4. Salesforce Einstein
5. InsightSquared
6. Clari
7. Gong.io
8. Drift
9. Loom AI
10. Hubspot Sales Hub

1. Yesware

Yesware offers sales teams a one-stop solution for comprehensive sales outreach with features like personalized email campaigns, automated follow-ups, and data-driven analytics. 

This AI sales tool strikes an impressive balance between capability and ease of use. It’s straightforward enough to keep up with the fast pace of SMBs but sophisticated enough to grow and scale with your team (and your pipeline). 

Yesware helps sales reps automate and streamline email outreach efforts with features like personalized email campaigns and auto-follow-up functionalities. Yesware offers robust real-time data-driven insights, empowering sales teams to make informed decisions and strategic adjustments. The CRM integration functionalities also eliminate data entry and automatically sync all email activity. 

This AI sales tool also gives users access to a B2B lead database of 100+ million business profiles that sales professionals can instantly add to their funnel. Users can auto-create enriched contact profiles so they never have to worry about database decay again.

Accelerate salesAutomate outreach, lead generation, and tasks + receive robust engagement reportsTry Yesware Free

2. Vendasta

Vendasta’s Platform has revolutionized the AI sales and marketing space with a suite of AI-powered tools that enhance processes and consolidate tech stacks.

Some core functionalities include AI-driven email campaigns, automated workflow management, AI lead capture, personalized needs assessments, and auto-populated tasks and reports.

With just a business’s name and phone number, Snapshot Report can generate a hyper-customized, in-depth report highlighting prospect pain points. The platform will then auto-generate custom emails that highlight those specific pain points in a personalized and relevant way. These reporting insights allow salespeople to prioritize businesses that are ready to buy.

There are also a ton of automation features within Vendasta’s platform—from starting email campaigns to product adoption to upsell opportunities. Vendasta records all communication sent, opportunities, and sales actions with easy-to-use leaderboard and pipeline management tools.

Vendasta has a free 14-day trial for businesses looking to scale.

3. Zoho CRM

Zoho CRM comes with its very own AI assistant, Zia. The two work together to provide businesses with a suite of tools to help them manage leads, contacts, and sales opportunities. 

One of the things Zoho is known for is its attention to internal processes, with a focus on efficient team collaboration, easy automation across the sales funnel, and high-engagement customer relationships. 

Zoho makes our 2024 list of sales AI tools because of its AI-powered advanced predictive sales analytics. Sales teams rely on Zia and Zoho to do the heavy lifting for them on consequential processes like sales forecasting and data-driven strategizing. It also takes care of manual tasks like note-taking and CRM updates. 

This AI sales tool also scans buyer behavior and builds trends and patterns based on the data. It will then alert sales reps in real-time to any abnormalities it notes in the sales process or buyer behavior. This gives sales reps the opportunity to resolve issues as soon as they arise. 

4. Salesforce Einstein

Next, Salesforce designed Einstein to improve lead management capabilities, boost conversion rates, and enhance overall sales effectiveness. 

This AI sales tool is integrated directly within the Salesforce platform, making adoption and implementation seamless. This integration enhances the already impressive capabilities of the CRM platform with additional sophistication and power. 

Einstein analyzes customer behavior to understand individual preferences. It then uses this information to create sales collateral, workflows, and other process improvements that create more meaningful and engaging relationships. 

Einstein stands out in 2024 due to its advanced analytics, predictive insights, and intuitive automation tools that enhance sales strategies and optimize customer relationship management with personalization and data-driven decision-making. 

5. InsightSquared

InsightSquared is a sales analytics platform that relies on the use of artificial intelligence to provide data-driven insights, performance analytics, and sales forecasting tools. 

This tool makes our list for 2024 for its powerful ability to uncover the true productivity levels and effectiveness of sales teams—including insight into the way their actions impact performance. 

Its predictive analytics are also impressive, and many sales teams are impressed by its ability to accurately forecast sales and revenue, as well as predict future sales trends. 

Confidence in a platform’s predictive analytical ability gives sales teams a lot of leverage, as it allows them to confidently plan sales strategies for the future that will drive sustainable growth. 

6. Clari

Clari‘s AI sales tool is considered a revenue operations platform that helps sales teams optimize their performance with real-time insights, accurate sales forecasts, and impressive predictive analytics. 

One of the things that makes Clari so functional is that it pulls and combines data from a wide array of sources. Its AI feature studies previous sales, market, and industry data alongside current data in the same categories to predict deal outcomes and/or suggest tweaks or strategy updates as needed. 

Clari also boasts intelligent pipeline management, helping sales teams identify bottlenecks before they become problematic and streaming workflows to maximize efficiency and productivity. 

Insight into deal health and potential roadblocks helps sales reps stay proactive about the status of their pipeline. Clari was designed to help salespeople execute with actionable, data-driven insights to drive conversions. 

7. Gong.io

Gong.io is a conversation analytics sales tool that’s also part sales enablement and part revenue intelligence tool. 

Gong gives users impressive visibility and insight into sales performance and pipeline progress by analyzing sales calls and meetings and then providing insightful, AI-powered feedback designed to enhance sales strategies, training, coaching, and overall team performance. 

One of the things that makes Gong so impressive is that it takes real conversation data from many different buyers, products, markets, etc., and finds patterns in it. This helps sales managers and sales teams as a whole pinpoint how to better understand their buyers and exactly how to improve their sales interactions. 

With features like Flows, Dialer, Account View, CRM Updater, and Recommended Actions, Gong’s AI sales tool has many of the features sales teams might need to keep their sales progress moving forward. 

Gong.io is particularly effective when leveraged alongside a robust sales training and/or sales coaching program. 

8. Drift

Drift is a conversational chatbot marketing and sales AI tool that helps teams engage with website visitors in real-time with automated yet highly personalized insights at scale.

This tool helps sales and marketing teams qualify and score leads based on specific, custom buying signals and other criteria so sales reps know exactly where and when to focus their efforts. 

This AI sales tool makes our top list of 2024 due to its best-in-class real-time conversation abilities. The chatbot’s sophistication allows it to provide engagement insight to sales teams in a way that helps them meaningfully prioritize their efforts. 

Drift is a widely-used tool, and integrates well with a number of other sales platforms. Many sales teams rely on Drift to improve conversions and relationships with buyers. 

9. Loom AI

Loom AI allows sales professionals to send prospects auto-enhanced videos with auto-generated scripts.

This AI sales tool automatically refines, edits, and produces text docs for videos sent to prospects.

Loom has been a game-changer for sales professionals looking to add a personal touch to their outreach and analyze prospect engagement. Now, with its new AI functionalities, salespeople can send their videos even more confidently.

Loom AI adds AI-generated titles, summaries, chapters, and custom messaging. The tool also automatically removes filler words to ensure sales reps sound their best and communicate their message effectively.

10. HubSpot Sales Hub

Rounding out our list of the best AI sales tools of 2024 is HubSpot Sales Hub. 

HubSpot is best known for its robust CRM features that help sales teams manage leads, automate outreach, and optimize their sales performance. 

HubSpot offers advanced automation features and AI-powered lead scoring. These features enable reps to strategize exactly how and when to use their sales resources and specific outreach strategies, leading to improved conversion rates.

HubSpot Sales Hub also integrates AI for sales forecasting, task automation, content management, and team collaboration. This AI sales tool helps sales teams make informed decisions with the power of both real-time insights and deep historical data analysis. 

Tip: Looking for more tools for your tech stack? Grab our free blueprint below.

The Optimal Technology Stack for B2B Sales TeamsUsing data from the most successful business-scaling models, we designed a blueprint for the exact technology your business needs at each phase of growth.

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Conclusion

With its list of capabilities and improvements to the sales process growing daily, it’s safe to say that AI is here to stay. 

Sales AI tools help teams make more meaningful connections with buyers, strategize more effectively with more powerful data-driven insights, free up more time for the sales activities that matter most, and, most importantly, win more business.

Adding an AI sales tool to the tech stack is crucial for teams that want to stay competitive in 2024 and beyond.

This guide was updated on June 13, 2024.