30 Cold Calling Scripts That’ll Land You More Meetings

Cold calling gets a bad reputation, but it can actually be a very effective B2B outreach strategy. 

Over half of C-suite executives prefer that salespeople contact them by phone, and 69% of buyers accepted at least one cold call in the past year. 

The key to effective cold calling is preparedness and a data-backed approach. Cold calling scripts can help sales reps test, track, and master the exact words that are likely to convert a cold call into a meeting or demo. 

In this article, we’ll go over everything you need to know about cold call scripts, including how to create one, some best practices to follow, and 30 easily adaptable cold calling script templates to get you started.

Here’s what we’ll cover:

• What Is a Cold Call?
• Why Cold Calling Scripts Are Important in Sales
• Elements of a Successful Cold Call 
• How to Create a Cold Call Script
• 30 Cold Calling Scripts [Templates]
• Cold Calling Tips

What Is a Cold Call?

A cold call is an outreach and prospecting strategy used by both B2C and B2B sales reps. Cold calling is used to introduce prospects to a brand, product, or service in a friendly, low-pressure way. 

The distinguishing feature of cold calling is that sales reps are reaching out to prospects who have not yet shown interest in the product or service. In a cold call, the prospect is not expecting to be contacted — but that’s not to say they won’t be interested in your call. 

It’s important to note that the goal of cold calling isn’t to make a sale. Most cold calls are designed to achieve smaller-scale conversions, like booking a demo or even simply scheduling an additional sales call. The main goals of cold calling are to build rapport and to schedule a time for a more thorough conversation. 

Great sales reps know that effective cold calling starts with research. Although cold call prospects haven’t yet interacted with your company, you should ensure that anyone on your cold calling prospect list is a close match to your ideal customer profile (ICP) and that you’re very familiar with the specifics of their buyer persona.   Cold calling is a popular strategy in outbound sales. It’s most effective when paired with other outbound sales strategies, as well as inbound sales methods.

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Why Cold Calling Scripts Are Important in Sales

A whopping 63% of sales reps report that cold calling is their least favorite part of the job. 

And it’s hard to blame them — cold calling isn’t necessarily easy and can be full of rejection and awkward interactions. 

But what most salespeople get wrong in cold calling is their mindset. Many sales reps mistakenly take a “wing it” approach with sales calls because there’s no pre-existing relationship to help guide the conversation. 

While it’s true that cold calls can present a lot of unknowns for a salesperson, it’s a bad idea to go into them without a plan. Nothing says unprofessional more than an unprepared cold call.

But, for those who can execute a well-planned cold calling strategy, the approach can be very effective. The truth is that many buyers are actually very receptive to a cold calling approach. It just has to be done the right way.  That’s why cold calling scripts are so important in sales. They help salespeople engage in cold outreach with preparedness and confidence. Cold calling scripts are strategically designed to allow sales reps to get their foot in the door with a friendly, no-pressure introduction to their product. 

When executed correctly, a cold calling outreach strategy can help sales teams generate more and better quality leads and, ultimately, meet and exceed sales goals.

Elements of a Successful Cold Call 

Creating a successful cold call script can be a balancing act. 

Above all else, you want to be respectful of the prospect’s time. Your call is almost certainly an interruption in their day — be sure to maintain a humble demeanor and be appreciative of whatever time the prospect shares with you. 

That being said, you’ll need to use your limited time strategically. Your job is to make a great first impression, pique curiosity about your product, and get scheduled time on their calendar with as little intrusion as possible. 

That’s why scripting your cold calls is so important. Cold call scripts help sales reps stay on message and deliver their key points efficiently.

Take a look at the following sample cold call script. It outlines the basic elements of a successful cold call. 

Introduction & Building Rapport: Here’s where you identify yourself. Don’t forget to say the prospect’s name, too. The way you approach building trust and rapport will depend on the preferences of your buyer persona. Some may be receptive to a more familiar approach, while others want to get right to the point and prefer limited chit-chat. Make sure your tone here is confident, energetic, and articulate.

Qualifying & Positioning: Again, your specific approach here will depend on what you already know about your prospect and the most important things you want your prospect to know about your product. And, depending too on how much additional conversation your prospect can tolerate, you may want to ask a couple of open-ended questions to further qualify them. If you can, try to mention one or two impressive results your product has achieved that are relevant to the prospect’s needs.

Closing: The cold call close needs to be firm, direct, and clear. Ask for a specific time and date for the next meeting; it helps lock down a commitment more than leaving it up to the prospect to choose. Sharing the purpose of the next meeting, as well as the meeting duration, will also make it more likely that the prospect agrees.

Remember, you can practice with mock calls before picking up the phone to boost confidence.

How to Create a Cold Call Script

The following steps will help you create a reliably successful cold call script that you can easily tailor and adapt for individual prospects. 

1. Create and/or study your ICP and buyer personas: You’ll have the most success with cold calls if you call people who are most likely to be interested in and benefit from your offer. You can also gather information for this step by analyzing the common characteristics of your most successful customers.
2. Make a short list: A single cold calling script won’t work for every one of your customer segments. Try to segment your list before you start making your script; it will help make each one more personal and targeted. LinkedIn and other prospecting tools can help you identify these prospects. Aim to start with a list of about 20 or so.
3. Research, research, research (and then research some more): Despite the seemingly spontaneous nature of cold calls, the most successful ones are always well-researched and planned ahead. You should know specifics about each prospect’s job role, their most likely team challenges and goals, and their overall company and industry. Perhaps most importantly, make sure you know how to pronounce each prospect’s name.
4. Determine your goal for the call: Are you hoping to set up a demo? Do you need another sales call before you can confidently ask for that? Maybe you’re just hoping the prospect will check their email? Most cold calls have “small” goals; no knowledgeable sales rep expects to close a deal on a cold call. Instead, the goal of a cold call is to get to “the next yes.” The particular goal doesn’t matter as much as ensuring you know what it is, and how to ask for it directly.
5. Introduce yourself: Always identify yourself (and name your organization — it helps with brand recognition) early on in a cold call. Make this part quick, clear, and professional. You might also consider asking for 60 seconds of their time before you move on to the next section.
6. Build rapport: Here’s where your research will come into play. Personalize the cold call with details you learned about the prospect. You might, for example, mention if you saw their organization in the news lately. You could also ask a relevant question about their industry, or congratulate them on a recent promotion or achievement. The point is to start the call on a positive, personal note.
7. Position yourself by identifying their pain points and challenges and demonstrating your value: Depending on how much time the prospect will afford you, now’s the time to start both offering and gathering information that will help you better determine how to proceed in the sales process. Find out more about the prospect’s challenges, goals, and attempts toward a solution. Speak to how your product will solve their problems; demonstrate your credibility with examples and hard metrics if time allows.
8. Prepare for objections: Not every cold caller will encounter sales objections, but many will. Don’t let this discourage you. It’s perfectly normal for prospects to be hesitant to talk to you in the moment, or even agree to a follow-up call. This doesn’t mean you’ve done anything wrong. The most successful cold callers plan for these objections and use tested and proven scripts to overcome them. You should practice each of these until they’re as familiar as your introduction.
9. Request an appointment: The last part of the cold call is the ask. Some think of it as the call to action (CTA) of the cold call. This part needs to be clear, concise, and extremely specific. A weak or ambiguous request makes it easier for the prospect to say no.

Iterate on this process — and test your scripts — as many times as it takes to nail down the exact words that work time and time again.

30 Cold Calling Scripts [Templates]

Here are 30 unique and effective cold calling script templates that you and your team can use and adapt as necessary.

1. Basic Cold Call Script

The following template will suit the needs of just about any basic, straightforward cold call script. 

Hi [PROSPECT NAME], this is [YOUR NAME] at [YOUR COMPANY]. Do you have a quick minute? 

[Prospect (hopefully) agrees.]

Great! I’m [YOUR ROLE] at [YOUR COMPANY] and we specialize in [VALUE PROPOSITION #1], [VALUE PROPOSITION #2], and [VALUE PROPOSITION #3] for companies with [DEMOGRAPHIC #1] and [DEMOGRAPHIC #2] that [PAIN POINT/CHALLENGE]. Does that sound like you?  

[Prospect agrees.]

Do you mind if I ask three quick questions about [PROSPECT’S COMPANY]? It will take less than a minute to see if we’re a good fit. 

[Ask three well-researched questions that are relevant to the benefits your solution will provide.]

Thanks so much for all of that information. It sounds like [PRODUCT] could be a good fit for your needs. I’d love to set up a time to give you a quick demo — it will just take 20 minutes. How about [DATE AND TIME]?

2. Referred by a Colleague or Friend Script

A referral from a mutual friend or colleague can be a great way for cold callers to get their foot in the door with prospects. Mentioning a mutual contact’s name adds trust and credibility in a circumstance in which there otherwise isn’t a lot of background as to who you are or why you’re calling. 

Hi [PROSPECT’S NAME], my name is [YOUR NAME] at [YOUR COMPANY]. 

I’m calling because our mutual colleague, [COLLEAGUE’S NAME], suggested I reach out to you because of their success with our product [PRODUCT]. [COLLEAGUE’S COMPANY] has seen [IMPRESSIVE AND SPECIFIC RESULT], and they mentioned that you had discussed the issue at the trade show last month. They thought you might be a good fit.

I’d love to show you a demo and break down how we’ve been able to help [COLLEAGUE’S NAME] and [COLLEAGUE’S COMPANY] generate so much ROI in such a short period of time. 

Do you have 20 minutes available on [DATE]? My calendar is open so let me know the best time for you. 

3. The Interested Prospect Script

You may get lucky and find yourself “cold calling” prospects who are coincidently slightly warm. Sales engagement software can help you identify not-yet-contacted prospects who may have already demonstrated subtle buyer signals that can help you get your cold call off the ground.

Good morning [PROSPECT’S NAME]. This is [YOUR NAME] from [YOUR COMPANY]. How’s it going? 

Just a quick ring because we’re already working with a few organizations with demographics similar to yours — [SPECIFIC DEMOGRAPHIC #1], [SPECIFIC DEMOGRAPHIC #2] — who are looking for [SOLUTION]. I noticed that you’ve shared a few articles on this topic over on LinkedIn — seems like this is already on your mind. 

Do you have a few minutes to talk about the different ways we can help you get your [SOLUTION OFFERING] to where you want it to be? How does [DATE AND TIME] sound?

4. The Uninterested Prospect Script

On the other end of the spectrum are totally uninterested prospects. These are the ones that put the “cold” in “cold calls.”

You know the ones — these prospects are ready to hang up before you even get through your introduction.

Remember, hang in there with these types of cold calls. It’s nothing personal. Just do the best you can to get a firm answer from the prospect before the call ends. 

Hi [PROSPECT’S NAME], this is [YOUR NAME] from [YOUR COMPANY]. I know you’re busy — do you have 45 seconds to chat? I have two questions, three max, and then you can hang up. Can I jump in? 

From there, present your top three qualifying questions and/or value statements. Ideally, this will help you get your foot in the door enough to move the conversation to email until they warm up further, or even schedule another sales call. Even a firm “no” isn’t a worst-case scenario — at least it’s an answer. 

5. The Prospect Who’s a Bit of a Stretch Script

Ideally, most of your cold calls will be dispatched to prospects who are very likely to be a good fit. But that isn’t the case 100% of the time. Some cold call prospects may not fit your target demographic perfectly. 

Use this cold call script to help gauge how close of a match an ambiguous prospect is, as well as their level of interest. 

Hi [PROSPECT’S NAME], this is [YOUR NAME] from [YOUR COMPANY]. I found your name on LinkedIn. I was hoping to speak to you a little bit about [PAIN POINT/CHALLENGE]. Do you have three minutes to chat? I promise it won’t be longer than that. 

[Prospect agrees.]

Thank you. 

Can I ask how you have been addressing [PAIN POINT/CHALLENGE] up until now? How has it been going?

[Prospect answers.]

Have you heard of [SUCCESSFUL CLIENT]? Their demographics are similar to yours — [SIMILAR DEMOGRAPHIC #1] and [SIMILAR DEMOGRAPHIC #2] — and they’ve been able to [SUCCESSFUL RESULT #1] and [RESOLUTION OF PAIN POINT].

[Prospect answers.]

Do you mind if I ask what’s holding you back from seeking a different solution? 

[Prospect answers.]

Sounds like [YOUR COMPANY] could potentially be a good fit within those parameters. Can we set up a time next week so we can speak more in-depth about your specific needs? Does [DATE AND TIME] work for you? 

6. The Perfect Fit Prospect Script

Every once in a while, you’ll come across the perfect cold call prospect. These are the ones that match your ICP perfectly, who have a clear need for your product, and whose LinkedIn profiles show prime opportunities for you to make a sales connection. 

Use the following template for prospects who are a perfect fit. 

Hi [PROSPECT’S NAME], I’m [YOUR NAME] from [YOUR COMPANY]. 

I’m calling because we do a great job at solving [PAIN POINT/CHALLENGE] with companies like yours. Since [PROSPECT’S COMPANY] is in the [INDUSTRY] industry, I imagine you might be looking for a solution, too.

That’s what [YOUR COMPANY] does. We’ve helped companies like yours [SUCCESSFUL RESULT #1], [SUCCESSFUL RESULT #2], and [SUCCESSFUL RESULT #3]. 

Do you have a few minutes later this week so I can elaborate on some of those successes? My research shows that you’re pretty much a perfect match for [PRODUCT] so I’m excited to share how we can help. Does [DATE AND TIME] work for you?

7. The Super-Quick Elevator Pitch Script

No matter how good of a fit some cold call prospects may be, the hard truth is that they’re almost always busy when you cold call them. That’s the nature of the beast. 

Use this succinct, to-the-point cold call script when your prospect is extremely pressed for time. 

Hi [PROSPECT’S NAME], I’m [YOUR NAME] from [YOUR COMPANY].

[SOLUTION] is our primary focus at [YOUR COMPANY]. Do you have ninety seconds to hear about the different ways we can help [SOLUTION] with features like [FEATURE #1], [FEATURE #2], and [FEATURE #3]?

[Prospect answers.]

Great! At [YOUR COMPANY], we [VALUE PROPOSITION #1], [VALUE PROPOSITION #1], and [VALUE PROPOSITION #1]. A 20-minute demo is a great way to see it in action. Can we set up a time for next week? How about [DATE AND TIME]?

Alternative for a negative response: No problem, I know it’s a busy time. I’ll plan to call back at [DATE AND TIME]?

8. The Prospect Who Needs Control Script

One way to engage the cold call prospect early on in the call is by giving them a choice as to how the call proceeds. This makes it less likely for them to cut you off; once they make a choice, they have a bit more investment into how the call plays out. It gives them a sense of control over the call. 

Hi [PROSPECT’S NAME], this is [YOUR NAME] from [YOUR COMPANY]. 

I’m calling to discuss some of the solutions we provide at [YOUR COMPANY] with [PRODUCT]. [PRODUCT] helps companies [SOLUTION] and [BENEFIT]. Is that something you might potentially be interested in? 

Great! There are actually a couple of different options that might work for you. Which is your highest priority — [PAIN POINT #1] or [PAIN POINT #2]? 

Our [PRODUCT OPTION 1] focuses on [SOLUTION TO PAIN POINT #1], whereas [PRODUCT OPTION #2] is more focused on [PAIN POINT #2]. Which one would be the best fit for your current needs? 

[Prospect responds].

Perfect. 

[Ask additional questions to gain a better understanding of what they need.]

Are you available [DATE AND TIME] for a 20-minute demo? I’d love to show you how we can customize and package an offer to meet all of your needs.

9. Script for Speaking With Gatekeepers

A gatekeeper is anyone who creates a communication barricade between you and the intended prospect. 

Gatekeepers can be people who logistically block access to decision-makers, like administrative assistants, receptionists, or office managers. They can also be people who metaphorically create a barrier between you and the prospect, like budget holders and product skeptics. 

Using cold calling scripts for gatekeepers can help you break the communication barrier and reach your intended prospect. 

Remember to remain professional and polite on these calls, no matter how frustrating it is to be put on hold — literally or figuratively. 

Hi there, my name is [YOUR NAME] from [YOUR COMPANY] and I’m calling for [PROSPECT’S NAME]. Are they available right now? 

[Gatekeeper will likely ask the reason for your call.]

I’m calling to follow up on an email I sent them earlier this week.

[Gatekeeper will either connect, in which case you can proceed with another cold call script, or block access].

Can you please put me through to their voicemail? If not, is there a better time to reach him directly? 

10. Cold Call Voicemail Script

Being prepared for live cold calls is incredibly important, but it’s just as important to be prepared for cold call voicemails. These are inevitable for any outbound sales rep — 80% of cold calls go to voicemail. 

Again, this isn’t personal. Most people don’t answer calls from numbers they don’t recognize. Be prepared with a sales voicemail script to increase the chances that you’ll get a callback. 

Hi [PROSPECT NAME]. This is [YOUR NAME] from [YOUR COMPANY]. Sorry I missed you. 

I’m calling to follow up on the email I sent you earlier this week about how we might be able to help [PROSPECT’S COMPANY] with [SOLUTION].

We average [IMPRESSIVE RESULT #1] and [IMPRESSIVE RESULT #2] for companies with demographics like yours.

Just wondering if it would make sense for us to have a quick conversation to see whether or not we’re a good fit.

You can call me back at [YOUR NUMBER]. Again, this is [YOUR NAME] at [YOUR NUMBER] from [YOUR COMPANY]. 

Tip: Are you making the right amount of cold calls to hit your goals? This free tool will tell you.

Interactive Cold Call WorksheetFully customizable worksheet that pinpoints roughly how many cold calls you need to make each day and in total for the month in order to hit your quota.

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11. Follow-up Voicemail Script

Did you know that it takes most prospects 5 follow-ups before they say yes? It’s okay to leave more than one cold call voicemail — just make sure you leave enough space between your first and second attempts. 

In fact, your chances of getting a callback increase by 11% with each voicemail you leave. Just make sure that you give the prospect at least 24 hours to return your call before you dial them again. 

Once that time has passed, use the following template for a second cold call voicemail. 

Hi [PROSPECT’S NAME], this is [YOUR NAME] at [YOUR COMPANY]. I’m just following up on the message I left for you on [DATE]. Haven’t heard back yet and was hoping we could connect.

[YOUR COMPANY] works with companies like [PROSPECT’S COMPANY] that [PAIN POINT/CHALLENGE]. [PRODUCT] does [SOLUTION] with [IMPRESSIVE RESULT #1] AND [IMPRESSIVE RESULT #2]. 

Call me back when you have a minute to chat. Again, my number is [YOUR NUMBER]. Feel free to call or text, and I look forward to speaking with you. 

12. The “I Don’t Have Time to Talk” Prospect Script

Cold calling sales reps will encounter a lot of prospects who quickly cut them off with, “I don’t have time to talk right now.” 

A cold call script can help them draw the prospect back in and make them agreeable enough to agree to a subsequent call. 

Hi [PROSPECT’S NAME], this is [YOUR NAME] and [YOUR COMPANY]. Do you have a minute to talk? 

[Prospect says no.]

I understand. It’s a busy time. I’ll plan to call back at around 3:00pm today, unless there’s a better time? 

This puts the prospect on the spot just a little bit, but ideally, they’ll either agree to your proposed time or suggest a better one. In some cases, they end up deciding to stay on the line with you just for the sake of avoiding rescheduling.

13. The Hyper-Personalization Cold Calling Script

Depending on the needs and preferences of the specific buyer persona you’re cold calling, you might consider a super personalized approach. Thorough research will help you steer a cold call that demonstrates deep knowledge of the prospect and their needs. 

Hi [PROSPECT’S NAME], this is [YOUR NAME] from [YOUR COMPANY]. I do have some business I was hoping to talk to you about, but before we dive in I just wanted to [ACKNOWLEDGE PERSONALIZED FACT ABOUT PROSPECT (e.g., congratulate them on promotion, acknowledge a recent college reunion, remark about an event local to them)]. 

[Prospect replies.]

That’s awesome! [ELABORATE AS NECESSARY]. In any case, I’m calling to talk to you about [PAINT POINT/CHALLENGE/SOLUTION]. Do you have three minutes to talk about the different ways we can help [PROSPECT’S COMPANY] get [BENEFIT] with features like [FEATURE #1], [FEATURE #2], and [FEATURE #3]?

[Prospect agrees.]

Great! [PRODUCT] helps companies like [PROSPECT’S COMPANY] achieve [VALUE PROPOSITION #1], [VALUE PROPOSITION #2], and [VALUE PROPOSITION #3]. A quick 20-minute demo will help illuminate all the things we can do for [PROSPECT’S COMPANY]. Can we plan for [DATE AND TIME]?

14. The Script for Following up to an Email

Many cold callers find success with an email-first-cold-call-second strategy. In many cases, your name in their inbox — whether or not they even opened your message — will jog a prospect’s memory enough when you call that they’ll give you a minute or two of their time. 

Hi [PROSPECT’S NAME], this is [YOUR NAME] with [YOUR COMPANY]. I sent you an email a day or two ago, did you happen to see it? 

[Prospect answers.]

No worries, I can give you a quick recap in about 45 seconds. At [YOUR COMPANY], we [SOLUTION] with [FEATURE #1], [FEATURE #2] and [FEATURE #3]. Our clients see results like [SUCCESSFUL RESULT #1], [SUCCESSFUL RESULT #2], and [SUCCESSFUL RESULT #3]. 

I don’t want to take any more of your time today because I know you’re busy. Can we set up a time for a quick demo next week? How about [DATE AND TIME]? It will take no more than 20 minutes. 

15. Cold Call Script for Managing Objections

Sales reps should have multiple different cold call scripts that are designed for managing objections. 

Sales objections come in all shapes and sizes and can focus on things like budget, gatekeeper issues, and timeline. 

The specific sales script you use to overcome particular objections will vary according to the prospect and their unique concerns, but the following template will help you start the process of addressing them. 

Hi [PROSPECT NAME], this is [YOUR NAME] from [YOUR COMPANY]. How are you today? 

[Prospect answers. Sales rep offers a value statement. Prospect objects.]

It sounds like [PARAPHRASE OBJECTION]. That makes sense. We’ve actually helped a couple of companies with the same concern — [SUCCESSFUL CLIENT #1] achieved [SUCCESSFUL RESULT #1] and [SUCCESSFUL CLIENT #2] achieved [SUCCESSFUL RESULT #2]. We can work with clients who [OBJECTION]. I’m going to send you over some literature right now with some additional case studies. Let’s touch base later in the week when you’ve had a chance to look it over — how about [DATE AND TIME]?

The key to overcoming objections is to stay positive. Book a demo whenever you can — letting the product do the talking is one of the most reliable ways to overcome objections.

16. Positioning Statement Script

If you’re looking for a basic, succinct introduction for cold calls, you can frame your opening monologue around your company’s positioning statement. 

Hi [PROSPECT’S NAME], this is [YOUR NAME] from [YOUR COMPANY]. 

I’ve been looking into [PROSPECT’S COMPANY] and I’d love to hear more about how you all are dealing with [PAIN POINT/CHALLENGE].

At [YOUR COMPANY], we work with companies like [PROSPECT’S COMPANY] to help with [VALUE PROPOSITION #1], [VALUE PROPOSITION #2], and [VALUE PROPOSITION #3].

Does it sound like that might help [PAIN POINT/CHALLENGE] at [PROSPECT’S COMPANY]?

[Prospect will either agree, in which case your goal should be to book a demo. If they balk at your value proposition, you can move to the next part of the cold call script.]

I understand. Is it okay if I send you a follow-up email to review at your convenience? I’ll follow up with you about it [DATE] at around [TIME]. 

17. Discovery Call Script

Some cold calling scripts are designed to help the sales rep find out more about the prospect before booking another meeting. In a qualifying cold call or discovery call, it’s important to create a comfortable, conversational tone and ask open-ended questions. 

Hi [PROSPECT’S NAME], this is [YOUR NAME] from [YOUR COMPANY]. 

I’ve been doing some research on [PROSPECT’S COMPANY] and others like it, and I just wanted to ask you a few questions about [PAIN POINT/CHALLENGE].

Are you experiencing any specific challenges with [COMMON BUYER COMPLAINT]? What have you already tried as far as solving this problem? What’s standing in the way of finding a better solution? 

[Prospect answers.]

Thanks so much for answering my questions. It’s helpful to better understand your needs. Truthfully it seems like we could be a good fit — we average [IMPRESSIVE RESULT] with companies like yours. I’d love to continue this conversation at a more convenient time — does [DATE AND TIME] work for you? 

18. Workaround Connection Script 

In some scenarios, you may find that you need to take a more roundabout route to reach a cold call prospect. 

If your prospect hasn’t opened your emails and is ignoring your calls, a sales rep may consider reaching out to someone else in the company to see if they would be willing to connect you with the intended prospect. 

Hi [PROSPECT NAME], this is [YOUR NAME] from [YOUR COMPANY]. How are you today?

I’ve been trying to connect with [PROSPECT’S NAME] but I haven’t been able to get in touch. Do you think you can ping them, or introduce me via email? Or, alternatively, do you know a better way to reach them?  

I’m trying to learn more about [PAIN POINT/CHALLENGE]. [YOUR COMPANY] works with businesses like [PROSPECT’S COMPANY] to help with [PAIN POINT/CHALLENGE #1], [PAIN POINT/CHALLENGE #2], AND [PAIN POINT/CHALLENGE #3] and I think we could be of help for [PROSPECT’S COMPANY], too. 

Anyway, I appreciate your time and any efforts you make to put us in touch. I’ll look out for an email. Thanks again. Have a great day!

19. The LinkedIn Opening Script

With over 875 million users, LinkedIn is far and away the most popular platform for business professionals. It’s so widely used that it makes the perfect, relevant segue for just about any cold call scenario. 

Hi [PROSPECT NAME], this is [YOUR NAME] at [YOUR COMPANY]. 

I saw today on LinkedIn that you [LINKEDIN NEWS (e.g. relevant role change, promotion, article shared or published, company news, etc.)]. 

[RELEVANT REMARK REGARDING LINKEDIN NEWS (e.g., How’s it going in the new marketing role?; Congrats on the big promotion!; I’d love to get your thoughts on [ARTICLE POINT].; etc.).]

I’m calling because I’ve been looking into [PROSPECT’S COMPANY] and I’d love to hear more about how you all are dealing with [PAIN POINT/CHALLENGE].

At [YOUR COMPANY], we work with companies like [PROSPECT’S COMPANY] to help with [VALUE PROPOSITION #1], [VALUE PROPOSITION #2], and [VALUE PROPOSITION #3].

Does it sound like that might help [PAIN POINT/CHALLENGE] at [PROSPECT’S COMPANY]?

Great! Let’s set up a time to talk when it’s more convenient — how about [DATE AND TIME]?

20. The “This Is a Bad Time” Prospect Script

Some prospects make it no secret that you’re bothering them. When you come across a prospect who’s clearly agitated and angry about your interruption, stick to the following cold call script to try to smooth hard feelings and get to yes. 

Hi [PROSPECT’S NAME], this is [YOUR NAME] at [YOUR COMPANY]. How are you today?

[Not great! This is a really bad time to call and I don’t respond to solicitors!]

I understand, I’m so sorry to interrupt. I looked into [PROSPECT’S COMPANY] and I’m pretty sure we can help you [SUCCESSFUL RESULT]. I don’t want to take any more of your time — can I send this over in an email? Do I have your email address correct — [PROSPECT’S EMAIL ADDRESS]?

[Prospect confirms.]

Great! I’ll follow up next week on [DATE AND TIME]. Have a great week!

The idea here is to get them to “yes” — even if it’s a very small “yes.” Getting them to agree to receive an email at least puts them in a positive, affirmative frame of mind. It also allows them to reconsider your value offering at a more convenient time for them. 

21. The LinkedIn Investigator Script 

Sales reps can use LinkedIn in unexpected ways to generate cold call scripts. 

For example, good-fit companies that are looking to hire new team members are often hoping to solve a problem that your product could potentially solve better. Sales managers looking to hire new reps are probably hiring because they need to close more deals. A sales enablement software platform might help increase closed deals more than additional reps. 

Here’s a cold call script that you can use when LinkedIn alerts you to new prospecting opportunities. 

Hi [PROSPECT NAME]. My name is [YOUR NAME] from [COMPANY NAME]. 

I noticed on LinkedIn that you’re hiring [ROLE]. Is that true? Most companies like yours hire new [ROLE] when they’re trying to solve [PROSPECT PROBLEM]. If that’s the case, I wanted to let you know we offer [SOLUTION] that [SUCCESSFUL RESULT]. 

I think it would be worth 20 minutes of your time to see a demo before you continue with the hiring process. How about [DATE AND TIME]?

22. Cold Call Script With a Special Offer

One surefire way to sweeten a cold call is to offer a special discount or promotion when you call. It’s a good move to do some extra lead generation and research in advance of promotions so that you have a fuller pipeline to dial with the offer. 

Hi [PROSPECT NAME]. This is [YOUR NAME] from [YOUR COMPANY]. 

Our product [PRODUCT NAME] does [SOLUTION] with [FEATURE #1], [FEATURE #2], and [FEATURE #3]. 

We’re actually offering a special [DISCOUNT/PROMOTION] for all clients who sign up this month. The deal ends next week and I wanted to put it on your radar before it ends. We’ve seen [SUCCESSFUL RESULT #1] and [SUCCESSFUL RESULT #2] with companies similar to [PROSPECT’S COMPANY].

If you’re interested, I’m happy to set up a quick demo so you can see how it works. Would [DATE AND TIME] work? 

23. The Social Proof Script

Over 90% of buyers rely on customer reviews when working with sellers with whom they’re not familiar. 

That’s why many cold callers use social proof in their cold calling scripts. If you use this strategy, make sure you’re truthful and use examples relevant to the prospect’s goals. 

Hi [PROSPECT NAME]. This is [YOUR NAME] from [YOUR COMPANY]. 

I’m calling because I see on LinkedIn that your company works with [ISSUE RELEVANT TO YOUR PRODUCT]. [YOUR COMPANY] specializes in that. 

We help companies like [PROSPECT’S COMPANY] — [SIMILAR COMPANY #1] and [SIMILAR COMPANY #2] — [SOLUTION] and [IMPRESSIVE RESULT]. 

I’d love to set up a demo to show you how everything works. How does [DATE AND TIME] work? 

24. The Script With a Trigger Event

One of the biggest annoyances about cold calls is that they can have a scripted tone to them when they’re not done right. 

Although it’s important to use a cold call script to prepare for your cold calls, it’s equally as important to make sure your delivery sounds casual and unrehearsed. Your responses should make sense in the context of the conversation.

That’s why using a “trigger event” can be an easy, “natural” way to get a cold call conversation started. A trigger event can be just about anything that could potentially make a good conversation starter. Here are some examples: 

• I just read an article about [RELEVANT TOPIC].
• I saw that article you shared about [TOPIC] on LinkedIn. My biggest takeaway was [TAKEAWAY]. 
• I saw you recently switched roles — how’s it going? 
• I saw you just connected with [MUTUAL COLLEAGUE] on LinkedIn — I’ve known him since college!
• We were both at [PROFESSIONAL EVENT] last week but didn’t have a chance to talk. 

Here’s how a trigger event could look in a cold call script template.

Hi [PROSPECT NAME]. This is [YOUR NAME] at [YOUR COMPANY]. I’m calling because [TRIGGER EVENT]. 

Anyway — the real reason I’m calling is because I wanted to talk to you a little bit about [PAIN POINT]. Can we set up a time to talk when it’s convenient for you? A chat or even a quick demo would be helpful in determining your needs for [SOLUTION]. Can we do [DATE AND TIME]?

25. Script for Re-Engaging With a Lost Lead

For some leads, reaching out after a long time of no contact can feel like reaching out cold. Here’s a cold call script for a fresh attempt at reaching a long-lost lead. 

Hi [PROSPECT NAME], it’s [YOUR NAME] from [YOUR COMPANY]. 

[X AMOUNT OF TIME] ago, I reached out to discuss [PAIN POINT] and [SOLUTION]. It seemed like the timing wasn’t right back then. I wanted to follow up and see how things have been going in the meantime. 

[Prospect responds.]

Wow, interesting! Have you had any success with [SOLUTION]? 

[Prospect responds.]

[PRODUCT] continues to [VALUE PROPOSITION #1] and [VALUE PROPOSITION #2]. Since we last talked, we also [RECENT ACHIEVEMENT]. I’d love to set up a quick demo so you can see it in action. Can we plan for [DATE AND TIME]?

26. A Script for Prospects Who Are Already Serviced by a Competitor

It’s not unlikely that among some of your cold calls, you’ll reach prospects who are already working with one of your competitors. You should have a cold calling script prepared for this scenario. 

Believe it or not, these are some of your “warmest” cold calls — you already know that they’re willing to pay for a solution that your product provides. Your job is to convince them that your product does it better. 

Hi [PROSPECT NAME]. This is [YOUR NAME] at [YOUR COMPANY]. How are you today? 

[Prospect responds.]

Good to hear. I’m calling to talk to you about [PRODUCT] and how we [BENEFIT #1] and [BENEFIT #2]. 

[Prospect shares that they work with a competitor.]

Oh! We actually have a lot of clients that started with them. Many of them found that [PRODUCT] did [BENEFIT #1] and [BENEFIT #2] better than [COMPETITOR], mostly because of [PRODUCT’S UNIQUE SELLING POINT]. We also [UNIQUE BENEFIT #3]. Switching is easy and can be done in less than one business day. 

Can we set up a time for a no-commitment demo next week? How about [DATE AND TIME]?

[If the prospect continues to show reluctance, move to the next part of the script.]

I understand. Reach out to us if anything changes. Out of curiosity, under what circumstances would you consider changing providers? 

27. Cold Calling Script for a Last Attempt

Despite your persistence, you’ll find yourself at the end of the line with many unresponsive prospects. 

Use the following cold call script when it’s your last-ditch attempt to connect.

Hey [PROSPECT NAME], it’s [YOUR NAME] at [YOUR COMPANY]. 

I’ve been wanting to share some ideas about how [PRODUCT] can [VALUE PROPOSITION #1] and [VALUE PROPOSITION #2]. I tried to reach you a few times but haven’t heard back. If I don’t hear back from you after today, I’ll stop reaching out. 

If you want to chat for 20 minutes about how [PROSPECT’S COMPANY] can [BENEFIT #1] and [BENEFIT #2], give me a call back at [YOUR NUMBER]. Again, my name is [YOUR NAME] at [YOUR NUMBER].

28. Script for When You Need a Quick Response

Although it’s ideal that every cold call is well-researched, scripted with personalization, and practiced until it’s perfect, that isn’t always practical. There are some scenarios in which you need to make as many calls and get as many answers as possible in a short period of time. 

Hi [PROSPECT NAME]. This is [YOUR NAME] at [YOUR COMPANY].

Would you be interested in a [SOLUTION] to [PAIN POINT/CHALLENGE] that will [BENEFIT]? [PRODUCT] can help. 

Would you like to discuss further or see a 7-minute demo? 

29. A Script for the Prospect Who Thinks You’re Too Expensive 

Some cold call prospects may not be as “cold” as you think. Some, for example, might recognize your company name and go on to explain that they’ve already ruled you out based on cost. 

Cost is one of the most common sales objections, and sales reps should have cold call scripts prepared to address it. 

Hi [PROSPECT NAME]. This is [YOUR NAME] at [YOUR COMPANY]. We work with companies who struggle with [PAIN POINT/CHALLENGE] by [SOLUTION]. 

[Oh yeah, hi. I’ve heard of you guys. I’ve actually looked into it but I think you’re out of our price range.]

Oh, good to hear you know us by name! We actually have several different pricing tiers and users at all tiers enjoy [BENEFIT #1], [BENEFIT #2], and [BENEFIT #3]. Our user average ROI is [RELEVANT METRIC] across all tiers — all of our customers find that their investment is well worth it. 

I’d love to set up a demo early next week so you can get a better sense of our many offers. Can we say [DATE AND TIME]?

30. Script for Prospects Who Need to Go up the Ladder

Some cold call prospects will be vague in their response by saying that they need a chance to discuss things with their buying team or a higher-up in their organization. 

Whether this is the truth or a tactic for getting off the phone, it’s a good idea to have a cold calling script in place for this scenario. 

Hi [PROSPECT NAME], this is [YOUR NAME] at [YOUR COMPANY]. Do you have a few minutes? I’d love to talk to you a little bit about [PRODUCT] and how we [VALUE PROPOSITION].

[I can’t really go into details right now, because this is something I need to discuss with other people on my team.]

I understand! I’ll go ahead and send you over all the details so you have everything you need when you review your options. What’s your email address? I’ll follow up with you on [DATE] or [DATE] to see if you have any questions. Which day is better for you? 

Cold Calling Tips

Keep the following tips in mind as you work your way through your next cold calling list.

Read the Room

Active listening skills will go a long way in improving the success rate of your cold-calling endeavors. 

This can be a bit trickier than active listening in the context of an in-person conversation, but sellers can get a knack for it over time. 

One way to “read the room” as a cold-calling sales rep is to ask for permission for the prospect’s time early on in the sales call. Their reaction to that question will tell you a lot about how the rest of the call might proceed.

Cold calls require sellers to be astute and perceptive over the phone.

Control the Conversation

In order to be effective at cold calling, sales reps need to be able to take control of the conversation from the get-go. 

It’s important to be transparent about why you’re calling, and it’s polite and usually appreciated to set time expectations, so the prospect knows what kind of commitment they’re making. 

The prospect will also be relying on you to walk the line between building rapport and being mindful of everyone’s time. Be clear about the next steps, and be persistent (but always polite!) in meeting the goal of your cold call. 

Identify With the Prospect

As quickly as you can, make it clear to the prospect that you really know them. You feel their pain, and you’re invested (and experienced) in finding them a solution. 

Use language that you know resonates with your buyer personas when you describe their pain points and challenges, and also in the ways you describe your product’s benefits and USP. 

Above all, remember to focus on the prospect. This phone call is all about them; it is not a chance to make your sale.

Use Psychology to Your Benefit

The best cold callers know all the little psychological “hacks” that give them a little edge in the process. They may each seem minor, but all the small advantages can add up. 

Tactics like social proof, mentioning mutual connections, asking open-ended questions, and story-telling (with time constraints in mind) are all effective in helping prospects maintain interest during cold calls. 

Tip: All great stories have a basic structure: they answer the why, what, and how through four signposts: setting, character, conflict, and resolution.

Sales reps can also practice positioning themselves as industry experts (a lot of this comes from tone of voice and command of the conversation) and making it subtly clear that they’ve done their research by asking highly personalized qualifying questions. 

The big-picture idea is to make it easy for the prospect to say yes. Guide them toward to a positive state of mind. 

Prepare for Plan A (and B, and C, and D)

To the best of your ability, plan every detail of your cold-calling agenda. 

There’s actually a lot of cold-calling data that can help inform your strategy. Yesware data from 2022 demonstrated that the best time to make cold calls is weekday afternoons. Additionally, most calls lasting more than five minutes occur between 3:00pm – 5:00pm on Tuesdays and Thursdays. 

It’s also important to plan for the unexpected. Sales reps know that most cold calls won’t get answered, and those that do are likely to be interrupted by objections or lack of time. Sales reps need to have a plan and several backup plans in place — and cold call scripts for each — for a variety of scenarios.

Practice Often

Cold calling scripts are relatively ineffective if they aren’t practiced and rehearsed. 

Knowing what you plan to say before you go into the call will help you stay on message and give you confidence as you navigate a new sales relationship. 

Practice enough that your tone sounds natural and easygoing. The wrong kind of rehearsal will make you sound robotic instead of prepared.

Have a Close in Mind for Every Conversation

Remember that the goal of a cold call is not to make a sale. 

Each cold call will have a slightly different specific purpose; whatever it is, make sure it’s clear from the start. That way, if the cold call goes off script, sales reps can use their intended “close” as a guide to help them steer the conversation back in a productive way. 

Having a concrete close also helps sales reps plan strategically for their follow-up.

Review Calls Periodically 

It’s a good idea to record some cold calls and review those recordings periodically. Hindsight is 20/20, as they say, and listening to your past interactions will help you reflect on how to improve your cold calling scripts for future prospects. 

Do you enjoy cold calling? What strategies typically work best for you? What is your typical goal at the end of a cold call?